Hangang Chemical makes marketing transparent with the help of SAP ERP!
Customer Overview
Xi'an Hangang Chemical Co., Ltd. (hereinafter referred to as: Hangang Chemical Co., Ltd.) is a Sino-foreign joint venture high-tech enterprise, mainly producing new adhesives and paints. The company has a modern 10,000-ton latex production line with an annual production capacity of 20,000 tons.
The company has successively passed ISO9001 quality system certification and ISO14001 environmental management system certification, and Hangang White Latex has also passed China Environmental label Product Certification and ISO14001 Environmental Management system Certification, becoming the first "double green product" in the national adhesive industry.
For a long time, the complex sales model has been perplexing Xi'an Hangang Chemical Co., Ltd., although during the attempt to rely on a domestic management software to solve, but the effect is not obvious. Until the emergence of SAP ERP, it not only solved this problem completely, but also realized the standardized management of sales.
Business Challenges and Objectives
The marketing headquarters should exercise relatively strict delivery control over more than 30 sales branches distributed across the country, each sales branch applies different price policies, and some report analysis required for management is drawn by hand in spreadsheets, which is heavy and error-prone, and cannot be shared with other business departments of the enterprise:
• Through this system, we can bridge the sales headquarters with the business spread over more than 30 sales branches across the country, and improve the confusion, heavy workload and lag reflected by the current delivery, sales, inventory, payback and other business work in the original way.
• Strengthen customer credit line control, sales promotion management, sales statistics and performance assessment management, formulate a sound price system and so on.
Why choose SAP and partners
• SAP as an international well-known brand, more than 40 years of in-depth research and development in the field of enterprise information ensures that SAP can provide customers with satisfactory support and service.
• SAP ERP has good ease of use, comprehensive business functions and standardized open system, which can help small and medium-sized enterprises to reduce implementation and application costs, and successfully achieve information construction.
Benefits of digital transformation
SAP ERP功能上的优越性及操作上的敏捷性，加强了对销售业务进行了梳理与规范，改善了公司对销售分部的信用管理和控制，使得信息化的更深层次应用成为可能：
• It has brought about changes in management to Hangang Chemical Industry. SAP is very strict in management, standardizing the operation of business personnel, and effectively preventing black-box operation.
• Because of the strong relevance of SAP ERP, it is very easy to extract all the relevant information when a problem is to be clarified in practice.
• In SAP ERP, the price list can be performed according to different regions, and you can define the price list according to different regions, one price for each customer, and the defined price will be automatically transferred when the salesperson delivers the goods to the customer.
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